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Dwight Hooker
Dwight Hooker was an American photographer and architect. He is best known for the long-running photography which he produced for the US magazine ''Playboy''. He has been described as one of the masters of "the sensual and the erotic", along with photographers Helmut Newton and J. Frederick Smith.〔A. D. Coleman and Sheer Grantz, ''The Photography A-V program directory'', Photography Media Institute, 1980, ISBN 978-0-936524-00-9〕〔Sean Callahan, ''Photographing sensuality, J. Frederick Smith'', p. 45, Crowell, 1975, ISBN 978-0-690-00781-7〕 One of his photographs became the basis of ''Lenna'', the standard test image for image processing algorithms (such as compression and denoising) and related scientific publications.〔Jon Tarrant, ''Understanding Digital Cameras: Getting the Best Image from Capture to Output'', p. 41, Focal Press, 2007, ISBN 978-0-240-52024-7〕〔Juergen Seitz, ''Digital watermarking for digital media'', p. 9, Idea Group Inc (IGI), 2005, ISBN 978-1-59140-518-4〕
==Career ==
Hooker photographed the centerfold featuring Lena Söderberg for the best-selling edition of ''Playboy'', the November 1972 edition issue, which sold 7,161,561 copies.〔(Geek Love, the Lenna Story ), Photoshop News, Adobe〕 A cropped image from that pictorial, known as ''Lenna'', became the standard test image for image processing algorithms (such as compression and denoising) and related scientific publications.〔〔
Hooker originated and provided the photographs for the magazine's commercial campaign "What sort of a man reads Playboy?",〔"(Home lessons )", ''New York Post'', June 4, 2010〕 which became an example of sociodemographic segmentation for advertising campaigns.〔Martin F. Kaplan and Steven Schwartz, ''Human judgment and decision processes in applied settings'', p. 233, Academic Press, 1977, ISBN 978-0-12-397240-8〕 It featured young, educated and urban men who had money and were not averse to spending it and took pleasure as a duty.〔Steven Cohan, ''Masked men: masculinity and the movies in the fifties'', p. 270, Indiana University Press, 1997, ISBN 978-0-253-21127-9〕〔Gary Cross, ''Men to Boys: The Making of Modern Immaturity'', p. 73, Columbia University Press, 2010, ISBN 978-0-231-14431-5〕〔Robin Tolmach Lakoff and Raquel L. Scherr, ''Face value, the politics of beauty'', p. 227, Routledge, 1984, ISBN 978-0-7100-9742-2〕 The campaign, with its use of undressed men and women, was ruled by the US Supreme Court to be "not obscene", although the court decision did call it "offensive".〔''United States Supreme Court reports'', Volume 100, p. 282, Lawyers Co-operative Pub. Co., 1977〕
Other milestones in Hooker's career include photographing the twins Madeleine and Mary Collinson (the first twin Playmates on Playboy, for cover and centerfold of the October 1970 issue), Marilyn Cole (the first Playmate to pose for a full frontal nude centerfold and the first Briton to hold the title of Playmate of the Year), Jayne Marie Mansfield (daughter of Jayne Mansfield), Candy Loving (the 25th Anniversary Playmate), Monica Tidwell (the first Playmate to be younger than Playboy), Nancy Cameron (the 20th Anniversary Playmate and the only Playmate to have a back and front double-sided centerfold〔(20th Anniversary Playmate ), Timeline〕), Marilyn Lange (both her Playmate of the Month and Playmate of the Year layouts for May 1974 and June 1975 issues respectively) and Jill De Vries (the first Playmate with signed centerfold). He also photographed Playmate and Playboy bunny Barbi Benton (actress and singer who was Hugh Hefner's girlfriend〔(Hef's Special Ladies ) on Playboy.com〕) and Emmy and Golden Globe award-winning actor Alan Alda.
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